CXS

CXS (Customer Xperience Simulation) was commissioned by Xandar Ltd, and developed for Colmar Brunton to allow them to conduct online interactive surveys.

Hooked into a product database, and planogram data, CXS completely replicates every aspect of the shopper experience. The system gets shopper feedback on everything from the packaging, pricing and shelf positioning.

A number of studies have already been conducted successfully for some big name companies, such as Fonterra, DB Breweries and Coca Cola, each involving several thousand surveyed respondents.

Full write up at StopPress.